We celebrated a very special birthday last week to mark the Oct. 4 birthday of our institution’s founder, Edward Austin Sheldon, in the middle of our sesquicentennial celebration.
How does one celebrate such a momentous milestone? With a large group picture where hundreds of people detail the year of our founding, 1861. With free food. And cupcakes. And, of course, social media.
I posted several photos live via our official accounts through Instagram onto Twitter. We have many, many more followers on Twitter than Instagram at this point, but each photo filtered onto Twitter makes more of our connections aware of this service and our presence on it, as we picked up some new Instagram followers. Our posts drew a lot of retweets as well, which garnered an appreciable amount of new Twitter followers.
You could say the reaction was pretty good on Facebook when we posted up the main 1861 photo. At least that seems a reasonable assumption with 121 Likes, 26 comments and 31 shares. That people started tagging themselves and their friends greatly extended the image’s shelf life. This is what I mean by quality content with high sharability.
I also borrowed our office’s small video camera and took snippets as the event came together. I then went into iMovie and spliced together a quick take video. [View video]
Last and not least, we had the opportunity to deliver some happiness to one of our students who missed out on getting a free T-shirt. This thread, which also is my first attempt to use Storify, shows how that took place.
Was it all a bit more work? Sure. But hey, you only get once chance to celebrate your founder’s birthday during your 150th anniversary … so we may as well find as many ways to tell the story as possible!