Over the weekend, we began rolling out the new web design for oswego.edu to a pretty good reception. The design portion of the project — from first comps to launch — took less than three months, an exceedingly short window in higher education, so it has been quite a rush. But throughout the process I’ve emphasized that the new look is only a first step.
What we really wanted was a look that was cleaner and less cluttered than the previous design, which had a lot of colors and tables and suffered the misfortune of aging the way anything does in seven years web time. The new look is a skin we’re putting over pages migrated into our new content management system, Ingeniux, which topped some 200 other contenders (when the CMS team started) in large part through ease-of-use for our nearly 300 campus editors. But it’s also a powerful CMS we’ll tap more in the future.
As we were tasked with having the new design up before the Admissions cycle heated up this month, and since we have a huge site with a short window to get this far, some of our old pages remain in our old look and CMS. We continue the migration, but people can still find pages with this look:
In the new site, we try to play up the use of large photos (500 px by 205 px) first proposed by the freelance designer who did the makeover. Feedback from more than 200 incoming students pointed toward a preference for simplicity and a strong visual sense. Adding components (reusable blocks of content) in the right side can help make our pages more dynamic:
But there’s much left to do. We had to make some hard decisions about what we could complete before relaunch, and what we knew would still need work. We don’t want to throw everything into Tales From Redesigned Land’s mythical Phase 2 black hole; we’d like to keep working hard to make the website better on a daily basis. Stewart Foss of eduStyle calls it incremental redesign, and I’m a big believer.
The phrase I use, blunt as it is: When a website goes live, it doesn’t go dead. Everyone working in the web, imho, should think that way. We’re always tweaking, editing, looking to improve. Every day is a new opportunity to make things better than the day before.