Perhaps no term draws greater disdain from web communication practitioners than the phrase social media guru. It’s vain, it’s pretentious, it’s arrogant … and, if you use it to describe yourself, it’s almost certainly wrong.
Social media is an ever-evolving landscape. New platforms, apps and communities appear all the time. Best practices are established, demolished and reshaped. And Facebook is bound to change everything it does at any moment. At best, we are all social media students — paying attention, comparing notes with colleagues and realizing this field requires non-stop learning.
By all means, seek out experts among those who have tried (and failed) things in social media. And seek out classmates — those traveling this field’s fascinating learning curve and studying it together. Twitter is a never-ending classroom where even the most seasoned can learn something from novices who express great ideas or insights. Even with my geosocial presentation last month at PSEWEB and later this week (!) at SUNYCUAD, I expect to learn from my audience, just as I learn by attending any presentation.
So if someone says they know everything about social media, then they know nothing about social media. But if we admit we are still learning social media, anything is possible.