In baseball parlance, a five-tool player is one who does many things well (batting average, power, speed, fielding, throwing). In today’s workplace, where we need to perform many, many different tasks — how many folks get to specialize any more? — flexibility and improving several skills is at a premium.
In that way, I’m studying my major skillsets, or desired skillsets, to examine where I want to grow and improve:
1. Writing. This has been my bread and butter. I started writing poetry when I was 4 (didn’t say “good poetry”) and have been paid to write since I was 20. But improvement is always possible. The character constraints of Twitter (and to a lesser extent Facebook) reinforce the most important writing tip ever, Strunk and White’s “Omit needless words.” I think sometimes, with my general writing, I’m too satisfied with a first or second draft when I really need to keep trying to make it better.
2. Web communication. This could represent several tools in itself, but for the sake of keeping it to five, I’ll consider this a mashup of social media, analytics and website management. This is an area I’ve had to learn on the fly, but often with the help of reading and expert advice — much of it free from colleagues. Analytics, which I just started getting into after last year’s SIMTech Conference, represents countless opportunities for improving our web presence. Not included in this list but related is …
3. Content strategy. Thanks to the awesome book Content Strategy for the Web by Kristina Halvorson (a later blog post), I gained more of a handle on, and case for, better institutional content strategy. This has resembled the Wild West in our decentralized web presence, but combining analytics with rolling content audits and content strategies could work wonders. Or so I hope …
4. Video. My communication degree had a broadcast concentration, so I know the basics. And they sat dormant for many, many years until I had to start supplying more video content a few months ago. I started using iMovie — so much easier than the analog editing I learned on ginormous machines — and now look to improve my camera work, which requires better equipment as much as anything. But I know that, underlying it all, sits a basic desire for storytelling that I cherish.
5. Management. I’ve read books, had training, but what does it mean in the real world? I supervise two full-time workers (who I view as colleagues, never subordinates), a small student social-media team (interns and volunteers) and student bloggers. I’m trying to track, prioritize and document things better, but don’t want to make it a chore. As a discipline of the Tom Peters empowerment strategy, I sometimes wonder if I’m too permissive … but my hope, especially with students, is to put them in position and with the tools and opportunities to succeed.
So, what about you? What skills would you like to gain or improve?