On Sunday night, we might have seen the future of Facebook Live in higher education, and it was awesome.
Alyssa Levenberg, known best for her Alyssa Explains It All video blogging series offering advice to incoming students, posted a question to our Class of 2020 + Transfers page: If she did a Facebook Live Q&A, would they participate?
The answer via likes was a resounding yes, so at 8 p.m. Alyssa went live on her Alyssa Explains It All Facebook page and fielded questions for two hours. The post reads 138 comments, not all of which were questions, but the interest and questions were especially active early and pretty steady throughout the broadcast.
The number of viewers at any given time may not look impressive — it hovered in the upper teens and 20s most of the night — but remained fairly consistent and this is about quality of over quantity. Sure, a Facebook Live video of a watermelon with rubber bands can get millions of views, but how much does it impact anybody’s lives? With Alyssa’s webcast, incoming students received words of comfort and encouragement in addition to getting their questions answered. That’s a bigger impact than mere numbers show.
The short throw in terms of promotion and using a relatively new delivery method not yet in wide use may have kept the numbers down a bit, but Alyssa said Monday she was pleased overall.
“I think it went really well!” Alyssa said. “When people first came, they asked a lot of questions, but then it started to die down to only a few people asking. But they seemed to really like me answering them honestly and live for them.” This personal touch from somebody who was in their shoes certainly represents a real value-added for incoming students.
For the rare things Alyssa did not know fluently, a couple of current students (and this blogger) joined the channel to lend expertise or insight when needed, which wasn’t very often. It’s worth noting, I aimed to take a fairly hands-off approach as this was an “unofficial” activity Alyssa just thought of, proposed and ran with.
For future planning for our college and other institutions, a current student (or recent yet dedicated grad in Alyssa’s case) or student team doing a Facebook Live Q&A has a lot of potential. It could work well in different parts of the cycle; during college choice, discussions would more likely involve fit and what a college has to offer, while after students have committed it more moves toward specific questions and concerns (mostly about living on campus, for this session).
Since empowering student ambassadors and storytellers is a big interest, Alyssa’s Facebook Live provided proof this could work. The challenge is finding a student as engaging and knowledgeable as Alyssa — something we think about all the time now that she’s graduated and will one day yield her active ambassador role — but it’s definitely worth considering. Go in with an open mind and don’t necessarily expect it to “go viral” but with an understanding it can genuinely help and satisfy concerns of incoming students. That alone is a worthy goal.