Back around elementary school, as I watched Charles Kuralt wrap up one of his magnificent “On the Road” segments, I decided that I wanted to tell stories for a living. And I now have a new role, new title and new responsibilities at work that makes this more of a reality.
I’m taking on a new title as director of news and media services, although if such a thing was possible, I’d like to think of it as the director of storytelling. I now head a four-person professional team that includes writer Jeff Rea, videographer Jim Kearns and photographer Jim Russell, plus a squad of great student storytellers as always, with our main goal of telling the stories of SUNY Oswego, and why the college is a special community.
Maybe that comes in the form of a news story (once known as a press release), maybe it’s a video (although topping the Oz Chicken Patty’s virality will be a challenge), a photo that transmits a thousand words, a narrative Facebook post, a tweet, a ‘gram, a Snap or a blog post. It’s rather exciting to think of stories taking so many potential forms, and working with a talented team that can help bring these tales of awesome people doing amazing things to life.
The main challenge will be trying to figure out how to make our resources meet the possibilities, as every member of the Oswego family is a hero with an interesting story (or two or nine) that we could tell, but whether it’s a Campus Update Spotlight, a video about student research or a Friday #oswegram, our job is to work together to bring this content to the world.
And while it’s not traveling around America in an RV telling the extraordinary tales of ordinary people, it’s still pretty cool.