Just had an idea for an ad. Could be for something like Jeep, a destination like the Adirondacks, maybe outdoor apparel.
It starts with a family packing the car (a Jeep?) for a wilderness vacation. The dad says, “Let’s do a pre-vacation selfie!” The mom and two kids turn around, click and they’re off.
At every stop, the dad wants to do the same thing. The mom and the kids are less and less interested in the selfie and more interested in seeing what’s around them in every scene.
Finally, the dad goes to take a selfie and sees nobody is into it. He turns around and he sees that his kids are standing with their arms out as a baby deer creeps tentatively toward them. The mom is looking on lovingly, appreciating how much her kids love nature.
The dad smiles, puts his phone in the pocket, and walks over to put his arm around his life.
I don’t have a tagline yet, but it would be something along the line of experiencing the world around you instead of through a lens.
I’d actually be less interested in selling a product as I would a valuable life lesson.