Colleges do a lot of activities in social media — generally driven by goals, if you’re doing it right — but sometimes the most rewarding thing we can do is make somebody happy. On what’s become Random of Act of Kindness Week, social media is a great place to show you care.
We had an opportunity last week through a request from the family of Judy Letvak, a longtime dedicated alumni volunteer who passed away in 2013. A member of our alumni board and often the first person to like one of our Facebook posts and offer encouragement, Judy made a large impact reflected in her memorial overlooking Lake Ontario. Judy’s niece Allison told us via Facebook post she’d love to see the spot in winter. “Judy Letvak’s memorial overlooks the lake in the most beautiful spot I’ve ever seen,” Allison wrote. “It felt like magic up there and I could truly feel her spirit there and understand why her heart never left Oswego.”
How can you not answer that kind of request, even when the last several weeks have proven less than ideal for a trek to take a picture on a cold and breezy lakeshore? But a friend of the family and a former outstanding student of mine, Danny Distasio, reiterated the request via Facebook message at about the same time we had the sun break through for a while. The time was right.
The resulting picture won’t win any composition awards but, posted the next day as our Friday #oswegram, it resonated with those who loved Judy or the picture or the campus. As of Monday, 73 shares shows many people wanted to pass along this little tribute, which warms anybody’s heart. Perhaps the more important metric was a happy family, Allison saying: “Thank you to everyone who took the time to do this for me and my family! Hope to come up and visit Judy’s spot soon!”
(And if you’re hung up on ROI, there’s even something for you: The post generated at least one request for more information on how to get a memorial on-campus for a loved one.)
So you can be kind and create great content. Making somebody happy is always worth the effort.