The recent Confab Higher Ed, the largest gathering on web content strategy in North America, provided an abundance of awesome people and information, but perhaps most notable is how it placed an unprecedented spotlight on the use of student storytelling in social media.
In addition to our SUNY Oswego session co-presented with our star student blogger Alyssa Levenberg, “Student Stories and Content Strategy: ‘Alyssa Explains It All’ to Prospective Students,” Meg Bernier of St. Lawrence University discussed “User-Generated Content: Empowering Students to Tell Stories” on the excellent student-run @herewegosaints Instagram account and Oberlin College’s Ma’ayan Plaut and Ben Jones showcasedstudent storytelling in “A Tale of Two Projects: Relationship-Building Through Legacy Content.”
It’s a long way from around a decade ago when I first started researching student blogging because of the success my social media mentor Rachel Reuben was having with it at New Paltz. The idea met with plenty of skepticism, doubt and even discouragement. Asking other colleges who had student bloggers led to one of my enduring principles of empowerment: We don’t approve blog posts, we approve bloggers.
It took years, but when we cleared the last technical hurdle when our then-new web developer Richard Buck set us up on WordPress, we finally debuted the blogs — to amazing traffic and feedback — in fall 2008. I was proud of all the initial bloggers, with the journal of Erin Scala, a legally blind student with a keen sense of humor, downright inspirational. Not everything went perfectly, but it represented a work in progress that surmounted the skepticism and drew many positive reviews from our most important audience — incoming students. Students kept the project moving forward but we hit a new level after an unassuming tweet from Twitter user @lysslyss15 to the @sunyoswego account in fall 2012, saying she made videos and asking if we needed help. Alyssa didn’t even really expect us to respond, but when I looked up her videos, I immediately realized she had the “it” factor that would resonate with students. We met and our discussion turned into “Alyssa Explains It All,” a series of talking-to-the-camera video blogs offering advice to incoming or new students.
The inaugural installment on time management debuted in September 2012, and Alyssa later became an intern and full-scale ambassador whose responsibilities included making videos answering questions received from incoming students via social media.
In the years since, this project has been mentioned regularly at national and international conferences, but this was the first time Alyssa presented at a conference of this magnitude. Alyssa was a rockstar at Confab Higher Ed, her videos very well received and people stopping her to ask questions throughout the conference. You can watch the video of our presentation or see the slides below.