EDITOR’S NOTE/UPDATE: Astute commenters have made the point that this is, in fact, not a QR code at all; it’s a CP tracking code. But Hal Thomas makes a great observation that the similarity could easily fool consumers (including this author) into thinking it’s a QR code and generate confusion.
I’m not saying I want to make QR code fails a weekly feature … but I could seriously make QR code fails a weekly feature. This one involves random implementation and poor follow-through — two features that will make adoption of the technology an uphill climb.
While putting on antiperspirant/deodorant the other day (I sweat a lot), I happened to notice Speed Stick™ had slapped a QR code on the back of the product:
There is absolutely no context to it, other than looking like another pattern next to the much more recognizable Universal Product Code, and no reason any normal would have to scan it. Of course, I’m not a normal person, so I decided to scan it to see if maybe they unhelpfully sent users to their own homepage or something not task-oriented. Oh, but this was even worse …
Are you kidding? That, well, stinks. You put a QR code up and don’t even bother to maintain the page where you’re sending users? Maybe it was a one-time promotional code that expired. Or … well, I guess I’ll never know what it was. I do know that it’s not a very good use of a QR code, and that if for some reason this was my first encounter with this technology (presuming I knew what the heck it was and why I’d want to scan it), I probably wouldn’t have as much interest in scanning anything again.
If you want to hook up with trendy technology, have a goal in mind. And a long-term plan — especially for a product that has a longer shelf-life than your marketing folks’ attention to shiny objects.