Say you’re getting ready to host an alumni reunion or open house event, and you’d like your visitors to create a community-driven photo album. This is, in theory, possible with the Color geosocial photo application. But good luck making it work easily.
Ed Tatton of Westchester Community College and Greg Kie of SUNY Canton talked a few of us attending the SUNYCUAD Conference earlier this month into trying to create just such a photo album. You’d think people who work in web communication and/or social media for a living could figure this out with little difficulty. Ah, not so much.
The resulting community album (see active view. above right) took a lot of work. Taking the picture is easy enough: Just open the app and click on the color wheel (center button, colored when you’re in camera mode). But for a social application, the real difficulty comes when you try to get, you know, social.
For what seemed like an hour, about a half-dozen people who work on the web for a living had great difficulty creating a community album. I created any number of albums no one could join and that I couldn’t delete. Finally, after seemingly doing the same thing over and over, something worked and suddenly we had a shared album. You can see the results of a couple of days of fiddling at right. As for the buttons along the bottom: The map icon stands for “take photos together” (if you can figure out how to do it), the globe means “see all your albums” (for a globe?), the color wheel means take the picture, the calendar means “view your albums by day” and the envelope means “messages you’ve received” (i.e. likes and comments).
Note that you cannot friend anyone for a permanent relationship, which — given the appeal of enriched connections in social media — seems an oversight. After you take a photo, you can press a paper-airplane icon to share it by Twitter, Facebook, e-mail or SMS. Yes, that’s OR, not and.
Looking at Instragram, which I consider a great geosocial photo app, the competition isn’t even close. Instagram encourages you to find and friend contacts, and offers easy ways to do so. When you take a picture, you can share it simultaneously via Twitter, Facebook, e-mail, Flickr, Tumblr, Foursquare AND Posterous (if you want). While the geolocation feature with Instagram is still buggy for me, you can create an album via hashtag — as the #pancaketweetup album at right shows. Instragram’s menu includes helpful words that break things down very simply: Feed, Popular, Share, News and Profile, and submenus are intuitive as well. Interaction via comments and likes are very easy.
All apps have to start somewhere, and Color does bring a good concept to the table. That it is difficult to come together at that table with others is unfortunate — since connections and content are the currency of social media — but maybe the app’s developers will figure a way for its execution to improve.