So I’m checking out Addict-o-Matic the other day, where I track online buzz and mentions for our college, and I see a Twitter entry from a prospective student who received a scholarship letter from the school and is considering it. We have a Twitter account, @sunyoswego, so the question arises: Should we have that account follow the potential student?
Pros: It’s unlikely any other colleges have paid this type of attention to the student. By following back, the student would receive news, our student blog entries and daily updates of what’s happening on campus … and perhaps find it interesting. I know that when I was looking at colleges, the personal attention Brockport showed me was a big factor in its favor. This could also provide an opportunity for the student to ask questions in a relaxed environment.
Cons: It could seem kind of creepy, no? The student could find it intrusive, perhaps some breach of institution-person etiquette. And … did I mention it could seem kind of creepy?
Do you think, in such a case, a college should follow? What would you think if you were the student being followed by a college Twitter account?