Tag Archives: storify

a man who wasn’t there: adventures in crowd-sourced live-tweeting.

If you work in social media in higher ed, you love the opportunity to live-tweet an exciting occasion like Move-In Day. But when social media is just one of your many duties — and you can’t get around on such a busy day — where do you turn?

Students, of course. In our case, we had a community of social-media-savvy incoming students moving in at SUNY Oswego on Friday — and it just so happened they were already live-tweeting. We just amplified their efforts, highlighted great content and enabled them — through things like promoting a #welcome2oswego hashtag — to build their own community and story.

While I did get out just long enough for a quick photo album of students moving in, helped by our awesome Red Carpet Crew, this Storify shows that the students themselves did most of the commentary on the day. Since Move-In Day is about them, that seems appropriate.

  1. This was our favorite tweet of the day …
  2. Jared_Lahm
    I would hate to be the guy/girl in charge of the @sunyoswego twitter lol.. Its gunna be a long day for them. #QuickShoutOut
    Fri, Aug 24 2012 05:17:36
  3. … but truth be told, Move-In Day was so much fun on Twitter! It started early and ran late. Here are just a few highlights.
  4. MommaDiBo
    On our way to drop my baby girls off at #SUNYOSWEGO #bittersweet �
    Fri, Aug 24 2012 02:48:38
  5. sunyoswego
    We’re ready for you! RT @Cmerc29: All packed and ready to be @sunyoswego bound in the AM! #letsgo #soexcited #newstart #welcome2oswego
    Fri, Aug 24 2012 04:40:04
  6. sunyoswego
    Great idea! RT @taylormachin: @KatieRussell8 bringing biking back to SUNY Oswego #letsgo bringing my blades too ;) #welcome2oswego
    Fri, Aug 24 2012 05:07:01
  7. sunyoswego
    Beautiful morning so far! RT @MommaDiBo: On our way to drop my baby girls off at #SUNYOSWEGO #bittersweet #welcome2oswego
    Fri, Aug 24 2012 05:09:07
  8. sunyoswego
    We’ll have people waiting to help you move in. Seriously! RT @melissavasti: Off to @sunyoswego !!! #welcome2oswego
    Fri, Aug 24 2012 05:13:25
  9. DerekGoodroe
    Welcome Class of 2016 to @sunyoswego! Wish I could rewind time and be moving in today and experiencing #welcome2oswego all over again.
    Fri, Aug 24 2012 05:23:49
  10. julia_heck16
    So this is it?! #packingthecar #welcome2oswego �☺
    Fri, Aug 24 2012 06:10:39
  11. mcgnotes
    Can’t believe it’s move-in day already @sunyoswego! Dropping off my freshman… So exciting
    Fri, Aug 24 2012 06:14:19
  12. 24KathyB
    its move in day at @sunyoswego ….. I sooooo miss school, the lake and Daga living =( awesome 4 yrs in the land of Oz =)
    Fri, Aug 24 2012 07:18:18
  13. LifesLike_THIS
    You’re almost here hun! RT @fancett_rae: Everyone is moving in. I just want to be at @sunyoswego already! #notfair #twodays
    Fri, Aug 24 2012 07:20:18
  14. sunyoswego
    Check out our early photo album of new students moving in with our awesome Red Carpet Crew! http://on.fb.me/R79zoM #welcome2oswego
    Fri, Aug 24 2012 07:44:31
  15. sunyoswego
    Hooray for our Red Carpet Crew! RT @jessiknewso: Helping freshman move into @sunyoswego today! #welcome2oswego
    Fri, Aug 24 2012 08:14:32
  16. dougyorks
    All moved in up at Suny Oswego @lindacohn @espnSteveLevy #sophomoreyear #letsgo
    Fri, Aug 24 2012 08:41:09
  17. OmyMelo
    Lots of excited first year students and transfers in Scales Hall! #welcome2oswego
    Fri, Aug 24 2012 09:06:32
  18. AntonioCaban10
    Long day ahead. So happy for my sister who’s continuing the rest of her education @ SUNY Oswego!
    Fri, Aug 24 2012 09:23:27
  19. danielleworkit
    All moved into my dorm room! So much change in just a few hours.. but I’m ready :) #sunyoswego #freshmanyear
    Fri, Aug 24 2012 10:23:12
  20. Julirex_rae_psm
    You’re going to love it here!!!! :) “@sunyoswego: Woohoo! RT @yazelroque: Im at #Oswego State!!! #welcome2oswego”
    Fri, Aug 24 2012 10:39:36
  21. LeAnneStGelais
    The arena all set up for Welcoming Torchlight for new @sunyoswego students! #welcome2oswego http://instagr.am/p/OuG4NjNTO-/
    Fri, Aug 24 2012 11:38:03
  22. Maggidy_
    @sunyoswego Back from moving new students in and completely wiped, great job red carpet crew! Only three more events to attend today.
    Fri, Aug 24 2012 14:31:41
  23. mattfeeney29
    walking SUNY Oswego campus right now. hopefully a fun night to come…
    Fri, Aug 24 2012 17:48:41
  24. zbpolin
    Getting ready for @sunyoswego Torchlight Ceremony!! #welcome2oswego http://pic.twitter.com/Hc8IH53q
    Fri, Aug 24 2012 17:51:40
  25. OMAdriana
    @sunyoswego To all my residents and to all new to Oswego, welcome! #welcome2oswego http://pic.twitter.com/y14vwfKE
    Fri, Aug 24 2012 17:57:11
  26. Taylor_AB
    My resident hall’s theme is Harry Potter #awyeah #win #sunyoswego
    Fri, Aug 24 2012 18:13:41
  27. SUNYOswegoFANs
    We know how to throw a party at @sunyoswego #welcome2oswego #OswegoPride http://pic.twitter.com/ZWtMCS9p
    Fri, Aug 24 2012 19:01:32
  28. ludnut23
    I’ve only been in SUNY Oswego for 1 day and I’m already loving it
    Fri, Aug 24 2012 19:06:49
  29. r2rDSexton
    holy cow, the college life is for real at @sunyoswego. let’s see how this goes
    Fri, Aug 24 2012 19:17:07
  30. Brandatello
    #welcome2oswego all moved in and relaxing before my roommate comes tomorrow
    Fri, Aug 24 2012 19:53:24
  31. sunyoswego
    To everyone who moved in today, #welcome2oswego! And remember, the journey is just beginning …
    Fri, Aug 24 2012 20:20:15

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blizzard of #ozwhiteout.

The biggest event on campus (outside of graduation) is when Oswego hosts our archrivals Plattsburgh in men’s hockey. Oswego was ranked #1 in the country coming into the weekend; Plattsburgh #4. Posts on our Facebook page on the topic often earn more than 100 likes, comments on past contests and “Go Lakers!” cheers, so it’s a good time to promote a hashtag. With our usual constraints (zero budget, staffing of just me and any available interns), we picked up the banner of #ozwhiteout and ran with it.

Quick take (if you don’t want to read the whole Storify below): We were able to get the support of student TV station WTOP early, which was big. What worked best for our main Twitter outlet, @sunyoswego, was posting quality content — video, photos, score updates — others were likely to retweet. We drew a prediction from one of our most famous alums, ESPN’s Steve Levy, into the stream. And a quick raw video I hurriedly shot, edited and uploaded to our YouTube channel picked up hundreds of hits almost instantaneously. Oh, and Oswego won 3-0. Go Lakers!

  1. Promotion of the hashtag started early, as I reached out to WTOP Sports Editor Justin Andrews, who took my class last semester.
  2. Share
    @jandrews89 Ha! Also, I kind of favor #ozwhiteout cuz it’s shorter.

    Wed, Feb 15 2012 12:37:13
  3. Share
    @TimNekritz noted for this weekend. #ozwhiteout will be the official @wtop10 tag for the game.

    Wed, Feb 15 2012 12:39:52
  4. Once WTOP was on board, and with the @sunyoswego account putting out regular content — often retweeted — the hashtag was up and running.
  5. Share
    The campus is abuzz over tomorrow night’s #ozwhiteout game between Oswego, #1 in the nation, and Plattsburgh, #4 nationally. Go Lakers!

    Thu, Feb 16 2012 11:10:35
  6. Share
    RT @sunyoswego: The campus is abuzz over tomorrow night’s #ozwhiteout game between Oswego, #1 in the nation, and Plattsburgh, #4 nationally. Go Lakers!

    Thu, Feb 16 2012 11:14:14
  7. Share
    First of all thank you @TimNekritz for letting/creating the official #ozwhiteout hash tag. Now T minus 20 hours till game time.

    Thu, Feb 16 2012 23:37:44
  8. Share
    It’s the final countdown! #1 @sunyoswego Lakers vs. #4 Plattsburg Cardinals! Puck drops tonight at 7pm #whiteoutweekend #ozwhiteout #getsome

    Thu, Feb 16 2012 23:46:04
  9. Then a fan asked for a prediction from ESPN’s Steve Levy, one of our most famous alumni.
  10. Share
    @espnSteveLevy can we get your prediction for the big Oswego v. Plattsburgh #whiteout game tongiht? #golakers

    Fri, Feb 17 2012 12:54:49
  11. Steve responded, full of Laker pride.
  12. Share
    Either 9-0 or 4-2, OZ wins either way RT @TheBillReese: can we get your prediction for Oswego/Plattsburgh #whiteout game tongiht? #golakers”

    Fri, Feb 17 2012 14:20:34
  13. Of course we’re going to share it, adding a hashtag to pull it into the conversation.
  14. Share
    :) RT @espnSteveLevy: Either 9-0 or 4-2, OZ wins either way RT @TheBillReese: can we get prediction for Oswego/Plattsburgh game? #ozwhiteout

    Fri, Feb 17 2012 14:30:16
  15. Yet more alums chime in, including one with an interesting story.
  16. Share
    RT @wtop10: Watch the #ozwhiteout game on WTOP10 tonight! Go Lakers!

    Fri, Feb 17 2012 14:40:12
  17. Share
    I will be listening to the game while working on an ambulance in Rochester tonight…LET’S GO OZ!!! #ozwhiteout @sunyoswego

    Fri, Feb 17 2012 15:00:45
  18. Thanks to a tip from prominent alum/Laker fan Lou Borrelli, I received word the line for admission (slated to start at 4; it went a bit early) was hitting critical mass, even tho doors weren’t slated to open until 5:45. I walked the line and took a quick raw video, which I quickly ran through iMovie (for a title) and posted to our YouTube page.
  19. Share
    Walking the Line for #ozwhiteout

    Fri, Feb 17 2012 16:08:44
  20. Which we then posted (and saw many folks share).
  21. Share
    Quick video look at students lined up for the #ozwhiteout game … this line will get much longer! youtu.be/j2AiD4vpjow

    Fri, Feb 17 2012 16:14:50
  22. Even Mother Nature wanted in on the action …
  23. Share
    Just started snowing.. maybe it really will be an #ozwhiteout ??

    Fri, Feb 17 2012 16:15:48
  24. Share
    Off to Oswego for the white out hockey game and see my brother @jandrews89 #ozwhiteout

    Fri, Feb 17 2012 16:27:14
  25. Fans even provided their own photos on the tag … the line is getting really long at this point.
  26. Share

    Happy whiteout 2012! #ozwhiteout http://instagr.am/p/HH3ep7Azi6/

    Fri, Feb 17 2012 17:07:00
  27. And I received a photo contribution from a dean! Dean Fritz Messere of the School of Communication, Media and the Arts, to be exact.
  28. Share

    http://yfrog.com/kiiasaqj Dean Messere sent along this photo of the first students in line for the #ozwhiteout.

    Fri, Feb 17 2012 17:12:30
  29. Share
    Go LAKERS!! #ozwhiteout 2012

    Fri, Feb 17 2012 17:35:26
  30. Share
    At the whiteout game? Come say hi at camera two next to the @espnstevelevy pressbox! #ozwhiteout #puckflattsburg

    Fri, Feb 17 2012 18:05:07
  31. Share
    White out game! Let’s go #oswego #ozwhiteout with my favorites @ericasuzan24 #Sam

    Fri, Feb 17 2012 18:16:29
  32. Share
    Oh, just #1 and #4 in the country, Oswego vs. Plattsburgh, sold out. NBD. #ozwhiteout (@ Campus Center Arena) 4sq.com/yUKlep

    Fri, Feb 17 2012 18:21:50
  33. Share
    10 mins til puck drop. This is sure to be a great one! #ozwhiteout

    Fri, Feb 17 2012 18:51:21
  34. During the game, we provided scoring updates, sometimes reposted by official media! And fans contributed their perspectives.
  35. Share
    First goal of that game is a slap shot by Oswego’s #28 Jesse McConney from #21 Tyler Leimbrock! Way to go Lakers! #ozwhiteout

    Fri, Feb 17 2012 19:14:13
  36. Share
    I believe we are already in funkytown #ozwhiteout #JustSayin

    Fri, Feb 17 2012 19:15:27
  37. Share
    RT @sunyoswego: Slap shot by Jon Whitelaw! 2-0 Oswego. #ozwhiteout

    Fri, Feb 17 2012 19:30:38
  38. Share
    Lakers still lead 2-0 after 2 but will start the 3rd at a 5-on-3 disadvantage. #ozwhiteout

    Fri, Feb 17 2012 20:20:21
  39. Share
    This is uncomfortable. RT @sunyoswego: Lakers still lead 2-0 after 2 but will start the 3rd at a 5-on-3 disadvantage. #ozwhiteout

    Fri, Feb 17 2012 20:24:24
  40. New media professor Gary Ritzenthaler chipped in his view … literally.
  41. Share

    Nice view! RT @gritz99: Seats right on the ice for #ozwhiteout game! Go Lakers! http://yfrog.com/esd9ladj

    Fri, Feb 17 2012 20:30:19
  42. Share
    Chris Ayotte’s one timer puts Oswego up 3-0 over Plattsburgh! 12:00 to go! #ozwhiteout #LetsGoLakers

    Fri, Feb 17 2012 20:43:43
  43. Share
    Power play goal by Chris Ayotte! 3-0 Oswego! #ozwhiteout

    Fri, Feb 17 2012 20:43:58
  44. Share
    We’re okay. Puck just flew over us! #ozwhiteout

    Fri, Feb 17 2012 20:54:52
  45. And, at last, tales of victory rang throughout the land.
  46. Share

    Victory! #ozwhiteout http://yfrog.com/h0do5ecj

    Fri, Feb 17 2012 21:14:10
  47. Share
    Oswego hangs on for the 3-0 win! Lakers are your SUNYAC regular-season champs! #ozwhiteout

    Fri, Feb 17 2012 21:09:30
  48. Share
    RT @sunyoswego: Oswego hangs on for the 3-0 win! Lakers are your SUNYAC regular-season champs! #ozwhiteout

    Sat, Feb 18 2012 06:57:27

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columbus day open house 2011, storified.

Hundreds of students and their families visited on Oct. 10 to learn more about SUNY Oswego as they consider college choices. Here’s a Storify on how our day progressed.

I cant wait till i go to @SUNY Oswego open house on Monday (Columbus Day)!!!!
yazelroque
October 6, 2011
We look forward to hosting you! : ) RT @yazelroque: I cant wait till i go to @SUNY Oswego open house on Monday (Columbus Day)!!!!
sunyoswego
October 7, 2011
SUNY Oswego for the dayy, work laterr! #text #collegevisit
kenzztripp
October 10, 2011
Welcome to everyone here for Open House today! We hope you enjoy your visit, and like what you see!
sunyoswego
October 10, 2011
so weird seeing people touring #sunyoswego for an open house, knowing I was in their shoes one year ago. #freaky
BillyReese
October 10, 2011
@sunyoswego the students will LOVE IT THERE!!!! I know I will!!!
ItsJuli_Rae
October 10, 2011
RT @sunyoswego: Lots of activity at the open house! Stop by to learn more about what SUNY Oswego has to offer http://t.co/ZLwyhjbK
GenerationSUNY
October 10, 2011
@sunyoswego I remember my Columbus Day tour in 1999. Enjoyed my years at Oswego!! Good luck to these students!
OhLookItsBob
October 10, 2011

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social media for a very special birthday.

[Charles Wainwright photo]

We celebrated a very special birthday last week to mark the Oct. 4 birthday of our institution’s founder, Edward Austin Sheldon, in the middle of our sesquicentennial celebration.

How does one celebrate such a momentous milestone? With a large group picture where hundreds of people detail the year of our founding, 1861. With free food. And cupcakes. And, of course, social media.

I posted several photos live via our official accounts through Instagram onto Twitter. We have many, many more followers on Twitter than Instagram at this point, but each photo filtered onto Twitter makes more of our connections aware of this service and our presence on it, as we picked up some new Instagram followers. Our posts drew a lot of retweets as well, which garnered an appreciable amount of new Twitter followers.

In addition, viewing our Twitpics gives a quick look at major components of the celebration …

You could say the reaction was pretty good on Facebook when we posted up the main 1861 photo. At least that seems a reasonable assumption with 121 Likes, 26 comments and 31 shares. That people started tagging themselves and their friends greatly extended the image’s shelf life. This is what I mean by quality content with high sharability.

I also borrowed our office’s small video camera and took snippets as the event came together. I then went into iMovie and spliced together a quick take video. [View video]

Last and not least, we had the opportunity to deliver some happiness to one of our students who missed out on getting a free T-shirt. This thread, which also is my first attempt to use Storify, shows how that took place.

Thanks for all the free food! @sunyoswego http://t.co/XLJJZ3MF
yuhhboiii
October 4, 2011
@yuhhboiii Bon appetit!
sunyoswego
October 4, 2011
@sunyoswego any way to still get a t-shirt?! I didn’t get one :(
yuhhboiii
October 4, 2011
@yuhhboiii Uh oh. We saw some boxes headed in the direction of the alumni office, but don’t know if they had shirts in them. : /
sunyoswego
October 4, 2011
This was actually an incorrect assumption on my part. I later learned Auxiliary Services, which runs our bookstores and other entities, had them. So I put a quick request into the person in charge of Auxiliary Services, who came through. (Thank you, Mike!)
@sunyoswego Mail me one!
yuhhboiii
October 4, 2011
@yuhhboiii We’ll check and get back to you! : )
sunyoswego
October 4, 2011
@yuhhboiii We have something for you! What do you want us to do with it? http://t.co/k53HvL0X
sunyoswego
October 4, 2011
@sunyoswego name the place and time!
yuhhboiii
October 4, 2011
I sent him a DM of the time and place, lest others descend upon our office to claim the shirt. And, after the hectic day, failed to realize our @sunyoswego account wasn’t following him back yet, i.e. couldn’t receive his DM. D’oh! We worked it out.
@yuhhboiii This is waiting for you! http://t.co/Tn7tECji
sunyoswego
October 5, 2011
RT @sunyoswego: Here is how our giant 1861 photo came out. Thanks to all who made it happen! http://t.co/jQB6PUmj
yuhhboiii
October 5, 2011

Was it all a bit more work? Sure. But hey, you only get once chance to celebrate your founder’s birthday during your 150th anniversary … so we may as well find as many ways to tell the story as possible!

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