Tag Archives: live-tweeting

a man who wasn’t there: adventures in crowd-sourced live-tweeting.

If you work in social media in higher ed, you love the opportunity to live-tweet an exciting occasion like Move-In Day. But when social media is just one of your many duties — and you can’t get around on such a busy day — where do you turn?

Students, of course. In our case, we had a community of social-media-savvy incoming students moving in at SUNY Oswego on Friday — and it just so happened they were already live-tweeting. We just amplified their efforts, highlighted great content and enabled them — through things like promoting a #welcome2oswego hashtag — to build their own community and story.

While I did get out just long enough for a quick photo album of students moving in, helped by our awesome Red Carpet Crew, this Storify shows that the students themselves did most of the commentary on the day. Since Move-In Day is about them, that seems appropriate.

  1. This was our favorite tweet of the day …
  2. Jared_Lahm
    I would hate to be the guy/girl in charge of the @sunyoswego twitter lol.. Its gunna be a long day for them. #QuickShoutOut
    Fri, Aug 24 2012 05:17:36
  3. … but truth be told, Move-In Day was so much fun on Twitter! It started early and ran late. Here are just a few highlights.
  4. MommaDiBo
    On our way to drop my baby girls off at #SUNYOSWEGO #bittersweet �
    Fri, Aug 24 2012 02:48:38
  5. sunyoswego
    We’re ready for you! RT @Cmerc29: All packed and ready to be @sunyoswego bound in the AM! #letsgo #soexcited #newstart #welcome2oswego
    Fri, Aug 24 2012 04:40:04
  6. sunyoswego
    Great idea! RT @taylormachin: @KatieRussell8 bringing biking back to SUNY Oswego #letsgo bringing my blades too ;) #welcome2oswego
    Fri, Aug 24 2012 05:07:01
  7. sunyoswego
    Beautiful morning so far! RT @MommaDiBo: On our way to drop my baby girls off at #SUNYOSWEGO #bittersweet #welcome2oswego
    Fri, Aug 24 2012 05:09:07
  8. sunyoswego
    We’ll have people waiting to help you move in. Seriously! RT @melissavasti: Off to @sunyoswego !!! #welcome2oswego
    Fri, Aug 24 2012 05:13:25
  9. DerekGoodroe
    Welcome Class of 2016 to @sunyoswego! Wish I could rewind time and be moving in today and experiencing #welcome2oswego all over again.
    Fri, Aug 24 2012 05:23:49
  10. julia_heck16
    So this is it?! #packingthecar #welcome2oswego �☺
    Fri, Aug 24 2012 06:10:39
  11. mcgnotes
    Can’t believe it’s move-in day already @sunyoswego! Dropping off my freshman… So exciting
    Fri, Aug 24 2012 06:14:19
  12. 24KathyB
    its move in day at @sunyoswego ….. I sooooo miss school, the lake and Daga living =( awesome 4 yrs in the land of Oz =)
    Fri, Aug 24 2012 07:18:18
  13. LifesLike_THIS
    You’re almost here hun! RT @fancett_rae: Everyone is moving in. I just want to be at @sunyoswego already! #notfair #twodays
    Fri, Aug 24 2012 07:20:18
  14. sunyoswego
    Check out our early photo album of new students moving in with our awesome Red Carpet Crew! http://on.fb.me/R79zoM #welcome2oswego
    Fri, Aug 24 2012 07:44:31
  15. sunyoswego
    Hooray for our Red Carpet Crew! RT @jessiknewso: Helping freshman move into @sunyoswego today! #welcome2oswego
    Fri, Aug 24 2012 08:14:32
  16. dougyorks
    All moved in up at Suny Oswego @lindacohn @espnSteveLevy #sophomoreyear #letsgo
    Fri, Aug 24 2012 08:41:09
  17. OmyMelo
    Lots of excited first year students and transfers in Scales Hall! #welcome2oswego
    Fri, Aug 24 2012 09:06:32
  18. AntonioCaban10
    Long day ahead. So happy for my sister who’s continuing the rest of her education @ SUNY Oswego!
    Fri, Aug 24 2012 09:23:27
  19. danielleworkit
    All moved into my dorm room! So much change in just a few hours.. but I’m ready :) #sunyoswego #freshmanyear
    Fri, Aug 24 2012 10:23:12
  20. Julirex_rae_psm
    You’re going to love it here!!!! :) “@sunyoswego: Woohoo! RT @yazelroque: Im at #Oswego State!!! #welcome2oswego”
    Fri, Aug 24 2012 10:39:36
  21. LeAnneStGelais
    The arena all set up for Welcoming Torchlight for new @sunyoswego students! #welcome2oswego http://instagr.am/p/OuG4NjNTO-/
    Fri, Aug 24 2012 11:38:03
  22. Maggidy_
    @sunyoswego Back from moving new students in and completely wiped, great job red carpet crew! Only three more events to attend today.
    Fri, Aug 24 2012 14:31:41
  23. mattfeeney29
    walking SUNY Oswego campus right now. hopefully a fun night to come…
    Fri, Aug 24 2012 17:48:41
  24. zbpolin
    Getting ready for @sunyoswego Torchlight Ceremony!! #welcome2oswego http://pic.twitter.com/Hc8IH53q
    Fri, Aug 24 2012 17:51:40
  25. OMAdriana
    @sunyoswego To all my residents and to all new to Oswego, welcome! #welcome2oswego http://pic.twitter.com/y14vwfKE
    Fri, Aug 24 2012 17:57:11
  26. Taylor_AB
    My resident hall’s theme is Harry Potter #awyeah #win #sunyoswego
    Fri, Aug 24 2012 18:13:41
  27. SUNYOswegoFANs
    We know how to throw a party at @sunyoswego #welcome2oswego #OswegoPride http://pic.twitter.com/ZWtMCS9p
    Fri, Aug 24 2012 19:01:32
  28. ludnut23
    I’ve only been in SUNY Oswego for 1 day and I’m already loving it
    Fri, Aug 24 2012 19:06:49
  29. r2rDSexton
    holy cow, the college life is for real at @sunyoswego. let’s see how this goes
    Fri, Aug 24 2012 19:17:07
  30. Brandatello
    #welcome2oswego all moved in and relaxing before my roommate comes tomorrow
    Fri, Aug 24 2012 19:53:24
  31. sunyoswego
    To everyone who moved in today, #welcome2oswego! And remember, the journey is just beginning …
    Fri, Aug 24 2012 20:20:15

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blizzard of #ozwhiteout.

The biggest event on campus (outside of graduation) is when Oswego hosts our archrivals Plattsburgh in men’s hockey. Oswego was ranked #1 in the country coming into the weekend; Plattsburgh #4. Posts on our Facebook page on the topic often earn more than 100 likes, comments on past contests and “Go Lakers!” cheers, so it’s a good time to promote a hashtag. With our usual constraints (zero budget, staffing of just me and any available interns), we picked up the banner of #ozwhiteout and ran with it.

Quick take (if you don’t want to read the whole Storify below): We were able to get the support of student TV station WTOP early, which was big. What worked best for our main Twitter outlet, @sunyoswego, was posting quality content — video, photos, score updates — others were likely to retweet. We drew a prediction from one of our most famous alums, ESPN’s Steve Levy, into the stream. And a quick raw video I hurriedly shot, edited and uploaded to our YouTube channel picked up hundreds of hits almost instantaneously. Oh, and Oswego won 3-0. Go Lakers!

  1. Promotion of the hashtag started early, as I reached out to WTOP Sports Editor Justin Andrews, who took my class last semester.
  2. Share
    @jandrews89 Ha! Also, I kind of favor #ozwhiteout cuz it’s shorter.

    Wed, Feb 15 2012 12:37:13
  3. Share
    @TimNekritz noted for this weekend. #ozwhiteout will be the official @wtop10 tag for the game.

    Wed, Feb 15 2012 12:39:52
  4. Once WTOP was on board, and with the @sunyoswego account putting out regular content — often retweeted — the hashtag was up and running.
  5. Share
    The campus is abuzz over tomorrow night’s #ozwhiteout game between Oswego, #1 in the nation, and Plattsburgh, #4 nationally. Go Lakers!

    Thu, Feb 16 2012 11:10:35
  6. Share
    RT @sunyoswego: The campus is abuzz over tomorrow night’s #ozwhiteout game between Oswego, #1 in the nation, and Plattsburgh, #4 nationally. Go Lakers!

    Thu, Feb 16 2012 11:14:14
  7. Share
    First of all thank you @TimNekritz for letting/creating the official #ozwhiteout hash tag. Now T minus 20 hours till game time.

    Thu, Feb 16 2012 23:37:44
  8. Share
    It’s the final countdown! #1 @sunyoswego Lakers vs. #4 Plattsburg Cardinals! Puck drops tonight at 7pm #whiteoutweekend #ozwhiteout #getsome

    Thu, Feb 16 2012 23:46:04
  9. Then a fan asked for a prediction from ESPN’s Steve Levy, one of our most famous alumni.
  10. Share
    @espnSteveLevy can we get your prediction for the big Oswego v. Plattsburgh #whiteout game tongiht? #golakers

    Fri, Feb 17 2012 12:54:49
  11. Steve responded, full of Laker pride.
  12. Share
    Either 9-0 or 4-2, OZ wins either way RT @TheBillReese: can we get your prediction for Oswego/Plattsburgh #whiteout game tongiht? #golakers”

    Fri, Feb 17 2012 14:20:34
  13. Of course we’re going to share it, adding a hashtag to pull it into the conversation.
  14. Share
    :) RT @espnSteveLevy: Either 9-0 or 4-2, OZ wins either way RT @TheBillReese: can we get prediction for Oswego/Plattsburgh game? #ozwhiteout

    Fri, Feb 17 2012 14:30:16
  15. Yet more alums chime in, including one with an interesting story.
  16. Share
    RT @wtop10: Watch the #ozwhiteout game on WTOP10 tonight! Go Lakers!

    Fri, Feb 17 2012 14:40:12
  17. Share
    I will be listening to the game while working on an ambulance in Rochester tonight…LET’S GO OZ!!! #ozwhiteout @sunyoswego

    Fri, Feb 17 2012 15:00:45
  18. Thanks to a tip from prominent alum/Laker fan Lou Borrelli, I received word the line for admission (slated to start at 4; it went a bit early) was hitting critical mass, even tho doors weren’t slated to open until 5:45. I walked the line and took a quick raw video, which I quickly ran through iMovie (for a title) and posted to our YouTube page.
  19. Share
    Walking the Line for #ozwhiteout

    Fri, Feb 17 2012 16:08:44
  20. Which we then posted (and saw many folks share).
  21. Share
    Quick video look at students lined up for the #ozwhiteout game … this line will get much longer! youtu.be/j2AiD4vpjow

    Fri, Feb 17 2012 16:14:50
  22. Even Mother Nature wanted in on the action …
  23. Share
    Just started snowing.. maybe it really will be an #ozwhiteout ??

    Fri, Feb 17 2012 16:15:48
  24. Share
    Off to Oswego for the white out hockey game and see my brother @jandrews89 #ozwhiteout

    Fri, Feb 17 2012 16:27:14
  25. Fans even provided their own photos on the tag … the line is getting really long at this point.
  26. Share

    Happy whiteout 2012! #ozwhiteout http://instagr.am/p/HH3ep7Azi6/

    Fri, Feb 17 2012 17:07:00
  27. And I received a photo contribution from a dean! Dean Fritz Messere of the School of Communication, Media and the Arts, to be exact.
  28. Share

    http://yfrog.com/kiiasaqj Dean Messere sent along this photo of the first students in line for the #ozwhiteout.

    Fri, Feb 17 2012 17:12:30
  29. Share
    Go LAKERS!! #ozwhiteout 2012

    Fri, Feb 17 2012 17:35:26
  30. Share
    At the whiteout game? Come say hi at camera two next to the @espnstevelevy pressbox! #ozwhiteout #puckflattsburg

    Fri, Feb 17 2012 18:05:07
  31. Share
    White out game! Let’s go #oswego #ozwhiteout with my favorites @ericasuzan24 #Sam

    Fri, Feb 17 2012 18:16:29
  32. Share
    Oh, just #1 and #4 in the country, Oswego vs. Plattsburgh, sold out. NBD. #ozwhiteout (@ Campus Center Arena) 4sq.com/yUKlep

    Fri, Feb 17 2012 18:21:50
  33. Share
    10 mins til puck drop. This is sure to be a great one! #ozwhiteout

    Fri, Feb 17 2012 18:51:21
  34. During the game, we provided scoring updates, sometimes reposted by official media! And fans contributed their perspectives.
  35. Share
    First goal of that game is a slap shot by Oswego’s #28 Jesse McConney from #21 Tyler Leimbrock! Way to go Lakers! #ozwhiteout

    Fri, Feb 17 2012 19:14:13
  36. Share
    I believe we are already in funkytown #ozwhiteout #JustSayin

    Fri, Feb 17 2012 19:15:27
  37. Share
    RT @sunyoswego: Slap shot by Jon Whitelaw! 2-0 Oswego. #ozwhiteout

    Fri, Feb 17 2012 19:30:38
  38. Share
    Lakers still lead 2-0 after 2 but will start the 3rd at a 5-on-3 disadvantage. #ozwhiteout

    Fri, Feb 17 2012 20:20:21
  39. Share
    This is uncomfortable. RT @sunyoswego: Lakers still lead 2-0 after 2 but will start the 3rd at a 5-on-3 disadvantage. #ozwhiteout

    Fri, Feb 17 2012 20:24:24
  40. New media professor Gary Ritzenthaler chipped in his view … literally.
  41. Share

    Nice view! RT @gritz99: Seats right on the ice for #ozwhiteout game! Go Lakers! http://yfrog.com/esd9ladj

    Fri, Feb 17 2012 20:30:19
  42. Share
    Chris Ayotte’s one timer puts Oswego up 3-0 over Plattsburgh! 12:00 to go! #ozwhiteout #LetsGoLakers

    Fri, Feb 17 2012 20:43:43
  43. Share
    Power play goal by Chris Ayotte! 3-0 Oswego! #ozwhiteout

    Fri, Feb 17 2012 20:43:58
  44. Share
    We’re okay. Puck just flew over us! #ozwhiteout

    Fri, Feb 17 2012 20:54:52
  45. And, at last, tales of victory rang throughout the land.
  46. Share

    Victory! #ozwhiteout http://yfrog.com/h0do5ecj

    Fri, Feb 17 2012 21:14:10
  47. Share
    Oswego hangs on for the 3-0 win! Lakers are your SUNYAC regular-season champs! #ozwhiteout

    Fri, Feb 17 2012 21:09:30
  48. Share
    RT @sunyoswego: Oswego hangs on for the 3-0 win! Lakers are your SUNYAC regular-season champs! #ozwhiteout

    Sat, Feb 18 2012 06:57:27

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hashtagged to death: will social media kill conferences?

Watching the stream of tweets from this week’s EduWeb Conference (hashtag: #eduweb) brought back a debate I see percolate from time to time in social media: When everyone live-tweets and blogs the details from a conference, does that take away the appeal of attending in person? Or do 140-character summations only provide a tiny peek at a bigger picture?

The debate gets downright heated sometimes, as some folks on Twitter and in the blogosphere have declared the live-tweeting of sessions foretell The End of Conferences. If you can save hundreds or thousands of dollars on travel, registration and hotel and still read the most important lessons, they argue, why go?

And while this is an acute observation, it’s a chicken-and-egg argument: If conferences ended, how could people live-tweet from them? Then how would new information be disseminated from experts and studies? And would that come free? Not likely. Sure, Webinars could still exist, but they come with a fee, and ultimately the collective cost could still mount to conference level.

I would also argue that not only do live-tweets fall short of telling the full story of any individual session, but they only represent one piece of the puzzle. Conferences are, as much as anything, a social function. Sure, we can network on Twitter, sharing ideas and commiserating, but only 140 characters at a time. Is tweeting back and forth with a friend the same as having dinner and a conversation with them? Absolutely not. Same goes with conferences: Meeting face to face with people in the same line of work, sharing questions, frustrations and solutions IRL and in real time makes even the best Twitter interactions pale by comparison.

While others may fret the end of the conference as we know it, I feel fine. I’ll go out on a not-so-fragile limb and declare that while conferences may evolve, they are not at all headed for the ashbin of history. I’ll book my calendar if you invite me to discuss a historical perspective on the Era of Conference Concern at any conference in 10 years. I’m confident the worrying over the end of conferences, as a meme, will pass. Conferences themselves will remain.

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live-tweeting a wedding: risky business?

Long before people curiously decided Twitter was the next killer business app, it was a social-media site for sharing experiences. In that vein, when my Facebook status Saturday pondered live-tweeting that day’s wedding of my friends Fred and Michele, other friends unable to make it asked me to keep them updated on the festivities.

I’ll say this much: Live-tweeting a wedding is more difficult than doing Commencement or any number of other activities. The wedding of Fred and Michele (or @fredvigeant and @mjoyner, if you prefer) unfolded in St. Mary’s in Oswego, a beautiful church with soaring architecture and large stained-glass windows. What it doesn’t have is the kind of light you’d like for iPhone pictures. Thus attempts to photograph the bride may look like this:

Fig. A: Here comes the blur.

Fig. A: Here comes the blur.

Or, if you’re lucky and steady, this way:

This is better, despite the back light and low ambient. Those who saw it live-tweeted at least appreciated it.

Fig. B: This is better, despite the back light and low ambient. Those who saw it live-tweeted at least appreciated it.

Pictures aren’t the only challenge (and I did collect enough for a Facebook photo album). When typing the info to provide context on the live-tweet (preferred to just throwing a link on Twitter), I sensed others looking at me funny. Texting or typing in a church isn’t broadly embraced … and I don’t want to become that guy who obliviously and rudely focuses on his personal electronic device when he shouldn’t.

Other miscellaneous notes: In case you’ve ever wondered, it’s not easy to catch the Electric Slide on an iPhone:

Fig. C: It's electric!

Fig. C: It's electric!

Or here’s a curious one: Someone else’s flash impacts the ability of the iPhone to properly process the image. Or I could say the reception lighting was just very odd:

Fig. D: Turn around, bright eyes.

Fig. D: Turn around, bright eyes.

But sometimes, if you have the right light, the right subject and the right moment, everything does come together:

Fig. E: The happy couple.

Fig. E: The happy couple.

Being able to send this picture, showing Fred and Michele veritably glowing in the aftermath of the wedding ceremony, pleased a lot of people following my updates. And, in the end, sharing such meaningful experiences is really what social media can do best.

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live-tweeting a joyous day.

On Saturday, SUNY Oswego joined the vanguard of colleges live-tweeting Commencement, as I posted updates and photos throughout the two-ceremony day at our Twitter account twitter.com/sunyoswego.

Fig. A: Graduates gathering.

Fig. A: Graduates gathering.

The good news is that it’s pretty easy to do. Any mobile device with Web access to provide running commentary is all you need. It’s a bonus to have a device that also takes photos, such as my iPhone, to provide the proverbial 1,000 words to followers. Camera phones mean a lack of zoom and depth of field, so you may have to count on panoramic shots or the occasional blur. The ability to get in there for behind-the-scenes views, serendipitous shots and hammy bits of joy – and to communicate instantaneously — is quite the payoff. (You can also collect ‘em all into a Facebook photo album later.) Remember that if you’re live-tweeting photos, a short compelling description will let people decide whether to click the image link.

Fig. B: A time to rejoice.

Fig. B: A time to rejoice.

LiveTweet 1 had room for improvement. My Commencement responsibilities include media relations (most notably having C-SPAN in the house!) and managing ushers, so such other duties probably got in the way of posting content. Having the luxury of a person dedicated entirely to live-tweeting probably makes for better output. I also decided late in the game to live-tweet it, which meant we didn’t do a lot of pre-promotion.

Still, I was quite happy with the feedback. Several images/links were retweeted, always a sign of appreciation. Alumni tweeps commented on how much they enjoyed their graduation, current and future students tweeted questions and comments, and @sunyoswego saw a jump in followers. So I definitely think it was worth the effort … but I’d say that even if it helped just one more person enjoy such a glorious, momentous, joyous day.

EDIT/UPDATE: Icing on the cake = Oswego County Today, a local online-only daily, did a story mentioning the live-tweeting and using a couple of the posted photos. Who says social-media projects can’t cultivate positive press coverage?

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