If you work in social media in higher ed, you love the opportunity to live-tweet an exciting occasion like Move-In Day. But when social media is just one of your many duties — and you can’t get around on such a busy day — where do you turn?
Students, of course. In our case, we had a community of social-media-savvy incoming students moving in at SUNY Oswego on Friday — and it just so happened they were already live-tweeting. We just amplified their efforts, highlighted great content and enabled them — through things like promoting a #welcome2oswego hashtag — to build their own community and story.
While I did get out just long enough for a quick photo album of students moving in, helped by our awesome Red Carpet Crew, this Storify shows that the students themselves did most of the commentary on the day. Since Move-In Day is about them, that seems appropriate.
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This was our favorite tweet of the day …
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I would hate to be the guy/girl in charge of the @sunyoswego twitter lol.. Its gunna be a long day for them. #QuickShoutOut0
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… but truth be told, Move-In Day was so much fun on Twitter! It started early and ran late. Here are just a few highlights.
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Bring on the freshies #welcome2oswego0
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Off to @sunyoswego !!!�0
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I move in to @sunyoswego this morning!0
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On our way to drop my baby girls off at #SUNYOSWEGO #bittersweet �0
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We’re ready for you! RT @Cmerc29: All packed and ready to be @sunyoswego bound in the AM! #letsgo #soexcited #newstart #welcome2oswego0
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Great idea! RT @taylormachin: @KatieRussell8 bringing biking back to SUNY Oswego #letsgo bringing my blades too
#welcome2oswego0
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Beautiful morning so far! RT @MommaDiBo: On our way to drop my baby girls off at #SUNYOSWEGO #bittersweet #welcome2oswego0
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We’ll have people waiting to help you move in. Seriously! RT @melissavasti: Off to @sunyoswego !!! #welcome2oswego0
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Welcome Class of 2016 to @sunyoswego! Wish I could rewind time and be moving in today and experiencing #welcome2oswego all over again.0
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#oswegohereicome @sunyoswego http://instagr.am/p/OthsnBM4DX/0
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So this is it?! #packingthecar #welcome2oswego �☺0
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Can’t believe it’s move-in day already @sunyoswego! Dropping off my freshman… So exciting0
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Suny Oswego here Cody comes0
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Finally here #welcome2oswego0
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its move in day at @sunyoswego ….. I sooooo miss school, the lake and Daga living =( awesome 4 yrs in the land of Oz =)0
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You’re almost here hun! RT @fancett_rae: Everyone is moving in. I just want to be at @sunyoswego already! #notfair #twodays0
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Handmade name tag on the door. Nice! #welcome2oswego http://instagr.am/p/OtsW0bC-3p/0
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At seneca hall at SUNY Oswego! Wooo0
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Our awesome Red Carpet Crew in action! http://yfrog.com/esx5ttdj #welcome2oswego0
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Check out our early photo album of new students moving in with our awesome Red Carpet Crew! http://on.fb.me/R79zoM #welcome2oswego0
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Helping freshman move into @sunyoswego today!0
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Hooray for our Red Carpet Crew! RT @jessiknewso: Helping freshman move into @sunyoswego today! #welcome2oswego0
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So. Many. Freshman. #welcome2oswego #movein0
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All moved in up at Suny Oswego @lindacohn @espnSteveLevy #sophomoreyear #letsgo0
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Lots of excited first year students and transfers in Scales Hall! #welcome2oswego0
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Long day ahead. So happy for my sister who’s continuing the rest of her education @ SUNY Oswego!0
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All moved into my dorm room! So much change in just a few hours.. but I’m ready
#sunyoswego #freshmanyear0
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You’re going to love it here!!!! “@sunyoswego: Woohoo! RT @yazelroque: Im at #Oswego State!!! #welcome2oswego”0
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☺ @ SUNY Oswego http://instagr.am/p/OuHDGCNe7b/0
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The arena all set up for Welcoming Torchlight for new @sunyoswego students! #welcome2oswego http://instagr.am/p/OuG4NjNTO-/0
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Well on the bright side, this is my backyard… @ suny oswego http://instagr.am/p/OuLEoqgLxV/0
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@sunyoswego Back from moving new students in and completely wiped, great job red carpet crew! Only three more events to attend today.0
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Campus community picnic happening now! #welcome2oswego #SUNYOswego http://pic.twitter.com/VR1osC9i0
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View from SUNY Oswego http://instagr.am/p/Ouh06GJO8Y/0
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Freshie picnic #bff #sunyoswego http://instagr.am/p/Oumci_yNqk/0
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Thank you suny oswego for the free food!0
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On my way to the torchlight ceremony #sunyoswego http://pic.twitter.com/0T8fpaNu0
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My view! � @ SUNY Oswego http://instagr.am/p/Ouxos-K0hM/0
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Getting ready to host the @sunyoswego #Torchlight ceremony. http://instagr.am/p/Ouy3QxyA59/0
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walking SUNY Oswego campus right now. hopefully a fun night to come…0
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Getting ready for @sunyoswego Torchlight Ceremony!! #welcome2oswego http://pic.twitter.com/Hc8IH53q0
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@sunyoswego To all my residents and to all new to Oswego, welcome! #welcome2oswego http://pic.twitter.com/y14vwfKE0
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My resident hall’s theme is Harry Potter #awyeah #win #sunyoswego0
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� @ SUNY Oswego Campus Center http://instagr.am/p/Ou3h6AP_Sp/0
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We know how to throw a party at @sunyoswego #welcome2oswego #OswegoPride http://pic.twitter.com/ZWtMCS9p0
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I’ve only been in SUNY Oswego for 1 day and I’m already loving it0
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Dance party. #2016 #sunyoswego http://instagr.am/p/Ou9GnWyNro/0
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holy cow, the college life is for real at @sunyoswego. let’s see how this goes0
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Laying in my new bed at Suny Oswego.0
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Candlelighting! #welcome2oswego http://pic.twitter.com/MHcu80Xu0
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#welcome2oswego all moved in and relaxing before my roommate comes tomorrow0
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To everyone who moved in today, #welcome2oswego! And remember, the journey is just beginning …0
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That is incredible. Very exciting how much more incoming students are in tune with social media, seeing the documentation of the events of the day really gives one the feeling of being there and capturing their anticipation and anxiety at the same time. Thanks for sharing.
I love that you wrote this!! I am a “woman who wasn’t there” for the most part, but relying on student tweets, instagrams and facebook posts allowed us to put together a really comprehensive Orientation story, too!! http://www.hws.edu/news/orientation2012_storify.aspx
Dan: Agreed. I know the number of incoming students on Twitter has increased dramatically (the old days of the [bogus] “teens don’t tweet” trope are long gone), but the amount of storytelling going on was amazing. And worth sharing.
Melissa: That’s a great Storify! I can feel the school spirit and excitement!
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This is great! I’d be interested in hearing how you guys promoted the hashtag. Did you have posters or was it totally online or something else?
We did it completely via social media. We didn’t have time/a warm body/a budget for print materials, so we took the promotion straight to the target market in the platform they were already using.
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